You’ve probably heard of data automation by now, but do you know how effortlessly you can achieve it by engaging a partner like Reliance Communications?
Data automation is a simple concept; it’s when you have some kind of process (such as a piece of software) that will update a spreadsheet, database, or similar, with data as it is collected, but without a human (manual) involvement. It’s a form of simple AI that takes the manual data entry away from your people, in other words.
As simple as it is data automation is a powerful tool that will:
1) Improve the speed of work.
2) Reduce the risk of human error.
3) Reduce costs.
4) Make your workforce happier.
At Reliance Communications, we can deliver these data automation benefits to you immediately, and at no extra workload for your team.
If you haven’t brought data automation into your phone systems yet, then there’s a risk that you’re missing out on critical data that is costing your business.
Research shows that 78 per cent of businesses plan on increasing spending on automation. If you’re in the other 22 per cent, you’re at risk of being left behind your competitors.
Data automation means less work for your people and a large ROI
One of the most compelling applications of data automation is in linking the communications system to the CRM. When customers, suppliers, or partners call, regardless of who answers the call, the data from that call – including fully automated transcripts and feedback – is replicated into the CRM. Then, when another person in the organisation needs to speak to the customer, this information is immediately available to them, for the entire history of the relationship.
This is not something that you want to leave to manual processes. It’s too easy to lose information. Perhaps someone takes a call from their mobile device, and forgets to record the content of that call into the CRM. Or, perhaps someone leaves the organisation and the nuances of the relationship with their customers go with them. Not only does data automation save people time by doing the data entry for them, but it prevents mistakes or oversights that can cost the business relationships in the long term.
What do I need for data automation?
Data automation is readily available for the popular communications tools that you’re already using. Microsoft Teams, for example, has complex integrations with automation platforms that don’t require any additional training on the part of the users. Once it’s set in place, the automation hums in the background effortlessly, as it should.
Key to the success of data automation is making sure that it has been properly configured, has the right policies in place, and is properly integrated with the CRM and other data pools that you’re looking to leverage. Reliance Communications has experience with all the major platforms on building effective data automation platforms with strong ROI.
We have a long history of delivering data automation solutions at Reliance Communications. By engaging with us, you will benefit by:
· Minimal workload: we take it off your plate
· Expert selection of the right tools
· Simple transition, with no big change management programme
· A simple outcome: we make it easier to collect better data with no input from your people
